Nominator Comments:
The CRM team (comprised of Ashley Durk, Ellen Sooley, Jenny Ng, Levi Webb, Philip Mansfield, Rebecca Chesley and Stefanie Lamanna) took the daunting task of updating UWGT’s CRM. The team was in constant consultation with our business experts from across the organization. This has resulted in a CRM solution that will support our strategic goals now and as we move into the ‘New’ and ‘Next’. The CRM team was able to let go of what was holding back the old CRM and develop and hold on to new upgrades to help improve the CRM. The team was relentless in the pursuit of solutions to improve the lives of UWGT users by reducing effort, ensuring clear layouts and easy to use features and automating manual tasks that weren’t adding value. It was a massive undertaking to overhaul all of our older business processes and data points. The team put in hours of hard work to finish far past the initial goal of solving 80% of users’ needs.